Can it be that good?
By February 2005, one month after it opened, Pinkberry was already turning a profit. The lines started that summer. By that August, it was discovered by Daily Candy. By spring, Los Angeles had fallen hopelessly in love. The little store on Huntley where the tattoo parlor used to be now serves about 1,300 to 1,600 customers a day.
…For neighbors, there is Pinkberry trash on their lawns, and sometimes Pinkberry customers too. The angriest of the neighbors stand outside at night to remind yogurt lovers that the street is all permit parking, and they will be ticketed if they park illegally. But even that doesn’t always work.
“The bottom line is the customers that go to Pinkberry don’t mind paying $68 for a tub of yogurt,” said Huntley Avenue resident Oliver Wilson, handily adding the price of a parking ticket to the $7.45 cost of a large yogurt. “It’s all Escalades and Mercedes and BMWs. You tell them, ‘Don’t park here,’ and they do. They can afford it.”
The neighbors held meetings to discuss the problem, and talked about it in between meetings as they walked their dogs. They explained their situation to the city and demanded that measures be taken to make sure people were not parking illegally. The city has sent extra parking-enforcement officers to Huntley to ticket customers who are parked illegally. The city also has asked Hwang to station a security guard by the front door seven nights a week to remind people that the street is permit-parking only, to make sure customers put their trash in the garbage can and to make sure that the line goes north toward Santa Monica Boulevard and away from the neighbors.
–Deborah Netburn, “The Taste That Launched 1,000 Parking Tickets”, Los Angeles Times, August 4, 2006




Posts