The Wall Street Journal polled several academic “happiness researchers” to see what can be done to maximize happiness. Suggestions:
- Relishing the day
- Minimizing commute time
- Hanging out with friends
- Buying memories
Having lots of choice might seem like a good thing. But in fact, it can lead to unhappiness.
Consider a study conducted by professors Jane Ebert and Daniel Gilbert. Participants were allowed to choose an art poster to take home. Some were told that, if they didn’t like the poster, they could exchange it for another. Others were told their decision was final.
“Who was happiest with their choice?” asks Prof. Gilbert of Harvard University. “Those for whom the choice was irrevocable. When options are open, the mind generates debate. When options are closed, the mind generates satisfaction.”
This insight spurred Prof. Gilbert to limit his own choices. “It made me realize that I ought to propose to my girlfriend,” he says. “Sure enough, now that she’s my wife, I’m happier.”
–Jonathan Clements, “The Pursuit of Happiness: Six Experts Tell What They’ve Done to Achieve It”, Wall Street Journal, December 6, 2006
Related reading:
- Barry Schwartz, The Paradox of Choice: Why More Is Less
- Gregg Easterbrook, The Progress Paradox: How Life Gets Better While People Feel Worse




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