The .Plan

Steinberg is among a growing number of diabetics — including celebrity endorsers, magazine publishers and an investment advisor — who are finding business opportunities in marketing to others with the chronic disease.

“From a business perspective, diabetes is the perfect disease,” said David Kliff, a diabetic and investment analyst who specializes in diabetes-related ventures. Diabetics “consume tons of disposable products, and there is no cure. It is a license to print money.”
–Daniel Yi, “Diabetics: One Sweet Market”, Los Angeles Times, January 21, 2007

The new Olympic Sculpture Park just opened to the public.

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